Projects by AG

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STORY, FIRST.
STRATEGY, SECOND.
AUDIENCE, ALWAYS.

Helping companies and creators get it right with their audience.

Helping companies and creators get it right with their audience.

Helping companies and creators get it right with their audience.

STORY, FIRST.
STRATEGY, SECOND.
AUDIENCE, ALWAYS.

PROJECTS BY AG IS AN INDEPENDENT COLLECTIVE OF FOUR DISTINCT PRACTICES ACROSS ADVERTISING, FILM, MUSIC, AND ENTERTAINMENT.

WE’RE NOT A TRADITIONAL CONSULTANCY. WE STEP IN AT KEY MOMENTS TO PROVIDE CLEAR, AUDIENCE-CENTERED, CULTURALLY-INFORMED PERSPECTIVE AND HELP TEAMS MAKE CONFIDENT DECISIONS.

PROJECTS BY AG IS AN INDEPENDENT COLLECTIVE OF FOUR DISTINCT PRACTICES ACROSS ADVERTISING, FILM, MUSIC, AND ENTERTAINMENT.

WE’RE NOT A TRADITIONAL CONSULTANCY. WE STEP IN AT KEY MOMENTS TO PROVIDE CLEAR, AUDIENCE-CENTERED, CULTURALLY-INFORMED PERSPECTIVE AND HELP TEAMS MAKE CONFIDENT DECISIONS.

OUR PROJECTS + SOLUTIONS

FOR BRANDS:

BRAND CAMPAIGN
STRATEGY

Auditing campaign ideas for alignment, resonance, and audience connection before scale

FOR FILMS:

FILM MARKETING
STRATEGY

Delivering ideas that align with cultural moments, spark excitement, and engage audiences

FOR PRODUCTIONS:

TALENT CASTING
STRATEGY

Delivering talent selections that align with the story, resonate with audience, and amplify authenticity

FOR ARTISTS:

ARTIST BRAND
STRATEGY

Shaping artist identities that align with career goals, resonate with fans, and enhance unique distinction

OUR PROJECTS + SOLUTIONS

BRAND CAMPAIGN STRATEGY

Auditing campaign ideas for alignment, resonance, and audience connection before scale

FILM MARKETING STRATEGY

Delivering ideas that align with cultural moments, spark excitement, and engage audiences

TALENT CASTING STRATEGY

Delivering talent selections that align with the story, resonate with audience, and amplify authenticity

ARTIST DEVELOPMENT STRATEGY

Shaping artist identities that align with career goals, resonate with fans, and enhance unique distinction

OUR BRANDS + SOLUTIONS:

BRAND CAMPAIGN STRATEGY

Auditing campaign ideas for alignment, resonance, and audience connection before scale

FILM MARKETING STRATEGY

Delivering ideas that align with cultural moments, spark excitement, and engage audiences

TALENT CASTING STRATEGY

Delivering talent selections that align with the story, resonate with audience, and amplify authenticity

ARTIST DEVELOPMENT STRATEGY

Shaping artist identities that align with career goals, resonate with fans, and enhance unique distinction

OUR LENS

Guided by your story.

Grounded in strategy that bridges insights with intention.

Centered on audience, culture and context.

Built with agility to deliver what matters to you, when you need it, without the noise.

Tell us what you're working on and we'll tell you how we work.

START HERE
OUR LENS:
Guided Guided by your story.

Grounded in strategy that bridges insights with intention.

Centered on audience, culture and context.

Built with agility to deliver what matters to you, when you need it, without the noise.

Tell us what you're working on and we'll tell you how we work.
START HERE

WHO WE'VE HELPED

gucci
garnier
chivasregal
betmusic
airborne
warnerbros
vanoprojects
universal
stxentertainment
sipsmith
shure
amazonleo

AG HELPS YOU CONNECT THROUGH

THE OLD CONSULTING MODEL IS BROKEN.
WE’RE THE ALTERNATIVE.
We DON’T bury you in decks.
We DON’T hand you generic frameworks.
We DON’T sell hours.
We DON’T set up endless meetings.
We DON’T staff juniors to learn on your dime.
We DON’T offer tiers.
We DON’T overwhelm you.

THE OLD CONSULTING MODEL IS BROKEN.
WE’RE THE ALTERNATIVE.


We DON’T bury you in decks.

We DON’T hand you generic frameworks.

We DON’T sell hours.

We DON’T set up endless meetings.

We DON’T staff juniors to learn on your dime.

We DON’T offer tiers.

We DON’T overwhelm you.

 

YOU DON'T NEED MORE INPUT. YOU NEED BETTER INSIGHT.

YOU DON'T NEED MORE INPUT.
YOU NEED BETTER INSIGHT.

START HERE