Projects by AG

STRATEGIC SOLUTIONS FOR
ARTISTS & LABELS

ANewDistinction®  is a strategic consultancy that helps multi-talented artists harness their diverse skills and elevate their careers. We specialize in guiding artists through creative direction and career trajectory, helping them establish themselves as unique brands in a competitive industry. By combining tailored strategies with creative ideas, we ensure that each artist’s vision is aligned with their goals, driving authenticity, fan engagement, and industry recognition. We aim to empower artists to strategically position themselves for long-term success.


The cost of blending in is too high — 76% of music fans say brand identity influences who they follow and support.


The cost of blending in is too high — 76% of music fans say brand identity influences who they follow and support.

HOW WE HELP

Artist Brand Strategy

  • Brand Identity Development
    Help artists define a unique, authentic brand that showcases their multiple talents, connects with their audience, and drives long-term success

  • Audience & Market Positioning
    Help artists and creatives understand their audience and position themselves for meaningful connections

  • Content Strategy Consultation
    Guide in how to best showcase their talents across different mediums while maintaining a cohesive narrative

  • Career Growth & Long-Term Vision
    Advise on how to expand their presence, scale their reach, and plan for sustained success

  • Public Image & PR Strategy
    Craft an image that resonates with both their audience and the media

MULTI-TALENTED CREATIVES. MULTI-FACETED CAREERS.

MULTI-TALENTED CREATIVES.
MULTI-FACETED CAREERS.